When the first wave of the current pandemic hit, we realised two things.
First - we needed to do more to support the ecosystem of local partners and delivery agents who made sure essential commodities reached our users.
Second - we recognised that our users' needs were distributed throughout the month when they needed to access grocery services for many use cases.
So, in the middle of the pandemic, we started evolving our business model to bring in more local partners to help us serve consumer needs every day, so we could be a more relevant service. This also meant, we could leverage our relationships, know-how and technology to bring more products closer to the end users, in a meaningful way.
Over the last year, we transformed our network of partners in Gurgaon to start sourcing directly from brands and also set up infrastructure that would enable them to serve end customers faster and with fewer touch points. Our work over the last five years allowed us the tools and the privilege of enabling an ecosystem that could promise to deliver groceries to every household in Gurgaon within 15 minutes. Yesterday, over 7000 households experienced delivery within 15 minutes.
As we look to the future, we want to enable this in as many places as possible. We have been promoting our express partner program here to enable exactly this.
We are proud that over 900 partners deliver everyday essentials to customers in Gurgaon today within 15 minutes and we want to enable more. If you know someone who is looking to start a small business or wants to be an entrepreneur in the online commerce economy, do write to us at [email protected]