Consumer expectations are constantly evolving. Looking back at the last year, given the pandemic, consumers world over are making more health and environmentally conscious choices when it comes to consumption habits. This has paved the way for brands to innovate and for consumers to be more exploratory in their choices.
As a leading grocery platform, we acknowledge the importance of recognising our consumers’ changing preferences. We are also aware that many young businesses tend to fail in the absence of the right ecosystem to provide them with the tools required to attain success. With these pillars at the forefront, we have launched a new initiative — Grofers Spotlight.
Let us tell you a little bit more about Grofers Spotlight:
Grofers Spotlight is a unique initiative that has a two-fold approach. On the one hand, it gives innovative brands a platform to showcase their products by leveraging our pan-India footprint and on the other, address the needs of new-age consumers who are looking for healthier and more environmentally friendly choices.
How do we do this and what does it mean?
For the brands, we support them by providing them with:
- A wider audience for their products
- Better ROI on their marketing spends through curated marketing assets
- Dedicated resources to facilitate a seamless experience- from onboarding to improving sales
With the help of these tools, brands will be better equipped to effectively showcase their products to consumers.
For our consumers, we want them to:
Think of Grofers as a destination for finding both traditional and innovative products.
Feel that they can rely on the Grofers Spotlight initiative to take care of their needs and provide them with a diverse range of consciously curated products from which they can choose.
Do shop at Grofers with ease, knowing that their anxieties have been taken care of, thus making Grofers the preferred choice for them.
Today, through this initiative our platform is home to exciting brands such as Monsoon Harvest, Open Secret, The Whole Truth and Sattviko, with the likes of Mojo Bars and Tagz Food right on their way to joining us soon.
This is just the beginning! Grofers Spotlight will continue to grow and find its niche amongst our consumers’ diverse needs. So, join hands with us and put the spotlight on your brand!