Genre

Rating

Binding

Language

Penguin

352 Pages

Rajesh Srivastava

2021/11/25

9780143446927

1 piece

12.7 x 2.29 x 20.32

The product is non-returnable. For a damaged, defective, expired or incorrect item, you can request a replacement within 24 hours of delivery.
In case of an incorrect item, keep the item in its original condition and packaging along with the MRP tag and accessories for a successful replacement.

India

Email: [email protected]

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

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