Return Policy
The product is non-returnable. For a damaged, defective, expired or incorrect item, you can request a replacement within 24 hours of delivery.
In case of an incorrect item, keep the item in its original condition and packaging along with the MRP tag and accessories for a successful replacement.
Description
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation and into an appropriate response – whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Disclaimer
Every effort is made to maintain the accuracy of all information. However, actual product packaging and materials may contain more and/or different information. The color of the product displayed in the image may differ from that received in the order. It is recommended not to solely rely on the details presented.