Only 20% of the germs in your mouth are on your teeth, the rest 80% are on gums, tongue and cheeks. Colgate Total Charcoal Deep Clean is an antibacterial toothpaste with dual Zinc arginine technology that actively seeks out bacteria and fights germs on teeth, tongue, cheeks, and gums, giving you Whole Mouth Clean for 12 hrs. For a better experience try with Colgate Slim Soft Charcoal Toothbrush.