Country of Origin
You may return this item within 24 hours of buying it in case it is damaged or defective, or you have received an incorrect item.
Hachette Book Publishing India Pvt Ltd
Non Fiction > Self Help
Every effort is made to maintain the accuracy of all information. However, actual product packaging and materials may contain more and/or different information. The color of the product displayed in the image may differ from that received in the order. It is recommended not to solely rely on the details presented.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today;s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world;s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.