The Blinkit service will now be available in only the areas where we are able to arrive at our customers' locations within 10 minutes (or less). We are singularly committed to instant delivery – focusing only on areas where we are serving under 10 minutes, and deprioritizing everything else. 

This means we will temporarily stop serving all other areas where we are not able to offer deliveries in 10 minutes. In the near-term, this call will have a significant impact for our business size, and for a large number of our customers. We expect this to impact around 75,000 of the 200,000 daily customers we are serving.

That said, we are opening a new store every 4 hours and accelerating that pace even further. This means, this is a temporary lack of service and we hope to be able to serve all our affected customers within 4 weeks from today. As always, we are committed to winning our customers back as soon as possible. 

You can update your exact location on the Blinkit app to see if you are currently serviceable. While we understand a 15 minute or 20 minute delivery service would be better than no service, our systems and infrastructure are built solely with 10 minutes (or less) in mind.

We hope to be insanely consistent with our 10 minutes promise and apologise to our affected customers in advance.